Already a top-ranked Caribbean destination, Sandals All-Inclusive Resorts has boosted its wow-factor for brides to be with a new online customization tool that allows couples to select everything from the bouquet to the table linens, ceremony entertainment and more, all from the ease of one’s computer. Launched in April of this year, The Sandals Destination Wedding Designer, is a first for the company and supports the Wedding Moons: Your Wedding, Your Style program, which is available at all Sandals Resorts and Beaches Resorts locations.
“Our innovative online Wedding Designer tool contains hundreds of images, in-depth information, and social capabilities that will help brides and grooms find inspiration, mix and match their favorite wedding elements, and ultimately ‘design’ their dream wedding,” explains Marsha-Ann Brown, Director of Romance, Sandals Resorts. Consultations with a pre-travel wedding planner, as well as a resort wedding planner ensure that no detail is overlooked and that everything goes smoothly come the big day. “The planners are the wedding couple’s best friends,” says Brown. “They make the process as stress-free and hassle-free as possible.
” Throughout the planning process, couples are able to save an unlimited amount of “inspirations” to their online Wedding Designer profile. These inspirations not only assist when consulting with a wedding planner, but can also be printed or shared via Facebook, Twitter and Pinterest with family and friends. As part of the Wedding Moons: Your Wedding, Your Style program, Sandals also debuted 10 distinct color palettes
” Throughout the planning process, couples are able to save an unlimited amount of “inspirations” to their online Wedding Designer profile. These inspirations not only assist when consulting with a wedding planner, but can also be printed or shared via Facebook, Twitter and Pinterest with family and friends. As part of the Wedding Moons: Your Wedding, Your Style program, Sandals also debuted 10 distinct color palettes
. “Color is one of the most important elements of designing a dream wedding, and we want to give our brides and grooms more choices than ever before,” says Brown. The hues range from classic white to sea foam to bright tangerine and kiwi.
“The colors are translated,” explains Brown, “through a myriad of new linen, ribbons, floral, cake, cupcake and accessory options." This creative initiative was a huge collaborative effort with the resort's advertising agency Hunter Hamersmith. "We worked with them from start to finish on this new concept, from determining palettes to undertaking an extensive photo shoot so brides can see every single option available to them for their special day," adds Brown. "We know that it is crucial for a destination bride to know exactly what they will be receiving.
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No matter the destination—be it Sandals Royal Plantation in Jamaica, the Sandals Grande Antigua or any of the other dozen luxury, beach-front properties from which to choose—every couple will be sure to have a unique and custom experience. “We have a dedicated team of experts and dream makers who deal only with weddings,” says Brown, “so we are able to promise the best of the best. The hallmark of Sandals is whatever our clients want, we deliver. That’s our promise.” The company has been honored with every major resort award and accolade in the industry, from being named World’s Leading All-Inclusive company to World’s Most Romantic Resort.
Even if the date hasn’t yet been set, brides can begin customizing their Wedding Moon.
The online planning tool is complimentary and profiles remain live for up to two years. Sandals is currently offering a $500 wedding credit to any new weddings that meet the six-night minimum requirement.
“Today’s brides thrive on choices,” adds Brown. “They are smart, technologically savvy and want everything customized—a custom life, a custom career, a custom wedding. Being the top choice in destination weddings for the Caribbean, we thrive to keep our product innovative and in line with our wedding couples’ needs.”
